SeeGeorgeGo's Bold Brand Identity Captured the Spirit of Youth Entrepreneurship Through Strategic Web Design and Branding
SeeGeorgeGo was an innovative after-school program that empowered high school students with real-world business and life skills. The program didn't just teach—it invested. Each year, SeeGeorgeGo provided students with $5,000 in funding to build actual projects within their schools, turning classroom concepts into tangible community impact. But to attract ambitious high schoolers while maintaining credibility with parents, schools, and teachers, they needed a brand that could speak to multiple audiences simultaneously. That's where NBD's brand identity services and web design expertise came into play.
The Branding Challenge: Appealing to Teens Without Alienating the Adults Who Hold the Purse Strings
Creating a brand for youth entrepreneurship programs requires a delicate balance. Too "corporate" and you lose the students. Too edgy and you lose the institutions and parents who need to trust you with their kids and their funding. When SeeGeorgeGo approached NBD, they needed more than just a logo—they needed a complete brand strategy that could navigate this tightrope while supporting a crowdfunded business model.
As a full-service branding and web design agency, NBD dove deep into market research to understand what truly resonated with high schoolers without sacrificing professional credibility. The team analyzed the media students were already consuming: comic books, band posters, video games, and athletic branding. These weren't just aesthetic references—they were cultural touchpoints that informed every decision in the brand system.
The solution? A rebellious, modern identity built on the principle that "cool" doesn't have to mean unprofessional. NBD developed a comprehensive brand voice that educated and motivated in a conversational tone—like a mentor who empowers rather than dictates. The team created custom logo designs, a vibrant color palette inspired by youth culture (hot pink, UV blue, turquoise, school bus yellow, and emergency red), and a distinctive typography system pairing Freight Sans Compressed Bold for headers with geometric sans-serif body copy.
The resulting brand was loud, legible, and unapologetically bold—perfectly calibrated to catch a teenager's eye on social media while still earning nods of approval in school board meetings.
What's Included in a Brand Identity Package for Youth-Focused Nonprofits?
Beyond the logo design and color system, NBD delivered comprehensive website design and development services tailored to SeeGeorgeGo's unique needs. The team wrote all website copy with the dual-audience challenge in mind, designed and integrated online application forms for student participants, and implemented Stripe payment integration to support the crowdfunded nature of the program.
NBD also created detailed brand guidelines covering logo usage, typography hierarchy, voice and tone, and visual system applications—ensuring that SeeGeorgeGo's small team could maintain brand consistency across all touchpoints. From downloadable handbooks on business essentials to calls-to-action that shouted the brand's rebellious spirit, every element was designed to support the program's mission of creating positive community impact through youth entrepreneurship.
Though SeeGeorgeGo ultimately closed its doors after COVID-19 disrupted programming, the brand NBD created stands as a testament to what's possible when you refuse to talk down to your audience. The project proved that with the right research, strategy, and design execution, brands can authentically connect with youth audiences while maintaining the professional credibility needed to secure funding and institutional partnerships.
These solutions were built from the ground up for SeeGeorgeGo. When you work with NBD, your brand templates and identity services will be custom-tailored to meet your organization's needs.
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